branding from barcelona
Born in Barcelona, Àlex Gobern Gorris is Creative Director of Morillas Brand Design, the leading agency in Spain in the fields of branding and design applied to the brand. It examines, analyzes, defines and provides solutions to all the processes and efforts that are designed to create and/or reinforce a brand (from brand and branding consulting to naming, corporate identity, packaging, retail and global brands). Morillas acts as a branding consultant, as an integral design agency or as an interdisciplinary team. Its functions include the development of brands and projects of corporate visual identity, as well as the management and art direction of the corporate team.
Graduated in Design from the University of Barcelona, graduated in graphic design at the IDEP School of Barcelona and diploma in advertising graphics at the Escola Superior de Disseny i Art Llotja, Àlex has a 20-year experience in graphic design. In the last years of his career, he has been able to specialize in the discipline of Branding and is currently Creative Director at the Morillas agency in Barcelona, where he has worked for brands such as La Caixa, Seat, Unnim, Spanair, Generalitat de Catalunya, Pepsico, Osborne, Esade, Sara Lee, Coca Cola, ACB, Unilever, Renfe, NH to name a few.
Graduated in Design from the University of Barcelona, graduated in graphic design at the IDEP School of Barcelona and diploma in advertising graphics at the Escola Superior de Disseny i Art Llotja.
He combines his work as a designer with that of professor at BAU, the University Design Center of Barcelona, and ELISAVA, University School of Design and Engineering, where he teaches the identity and brand course. In addition, he is also a contributor to the Brandemia blog.